Landing Pages
A landing page has one job: convert the specific traffic sent to it. UNIT10 builds focused, fast, conversion-tuned pages for campaigns, launches and lead generation.
From £750 per landing page
Why a landing page beats sending ads to your homepage
Your homepage has to serve every visitor: existing customers, job seekers, competitors, people who've never heard of you. A landing page serves one type of visitor with one intent — the person who just clicked a specific ad for a specific offer. Sending paid traffic to a homepage dilutes conversion rate and wastes ad spend on a page trying to do too many jobs at once.
A well-built landing page removes navigation, removes distraction, and matches the message on the ad exactly to the message on the page — message match is one of the single biggest factors in paid campaign conversion rate, and it's something most local businesses simply aren't doing.
What makes a landing page actually convert
Speed matters more here than almost anywhere else on your site. Paid traffic is expensive traffic, and every second of load time is measurably costing you conversions and, on Google Ads, quality score. We build landing pages lean — minimal dependencies, optimised imagery, no unnecessary scripts — specifically because this page type can't afford to be slow.
Beyond speed, a strong landing page has one clear offer, one clear call to action repeated at sensible intervals, proof (reviews, accreditations, examples of work) placed where doubt naturally arises, and a form or booking flow that's as short as it can possibly be while still qualifying the lead.
- Single, unambiguous call to action
- Message match with the ad or campaign that drove the click
- Fast load — sub-2-second target on mobile
- Trust signals placed at the exact point of hesitation
- Tracking wired up so you know what's actually working
Built for testing, not just launching
Landing pages are often the cheapest, fastest way to validate an offer before committing to a full site build or a new service line. We can build variants for A/B testing, connect conversion tracking to your ad platforms, and iterate based on real data rather than guesswork — which is a very different relationship to the page than a 'build it once and forget it' brochure site.
Frequently asked questions
How is a landing page different from a normal website page?
A landing page is built for one specific traffic source and one specific goal — usually a paid campaign or a single offer. It typically has no main navigation, a single call to action, and copy tightly matched to whatever ad or link brought the visitor there, unlike a standard site page that has to serve many different visitor intents at once.
Can you build multiple landing pages for different campaigns?
Yes — this is common. We often build a small template system so additional campaign landing pages can be produced quickly and affordably once the first one is proven, rather than designing each from scratch.
Do you set up conversion tracking too?
Yes, we set up goal and conversion tracking (Google Ads, Meta Pixel, GA4 or similar depending on your platforms) so you can see what's actually converting, not just what's getting clicks.